laura ashley, inc. selects agency of record for national brand building campaign

Global lifestyle brand leader Laura Ashley, Inc., announced today it has selected the bounce agency of Greenville, S.C., as its agency of record for marketing communications. bounce will create and execute an advertising and public relations campaign designed to educate consumers about Laura Ashley's extensive product lines and continue to elevate the brand's perception and awareness among consumers throughout the United States and Latin America.

"bounce understands Laura Ashley's brand potential in the Americas and has clearly demonstrated the ability to continue making Laura Ashley relevant to today's discerning shopper," said Penne Cairoli, General Manager for Laura Ashley, Inc.

Established in London in the early 1950's, Laura Ashley is one of the world's most recognized lifestyle brands with products ranging from women and children's fashion and accessories to home furnishings. Laura Ashley, Inc. is responsible for licensing lifestyle products, and currently has 35 exclusive licensees in North America. The goal is to expand the brand with additional product lines.

"Laura Ashley is internationally known and respected as the quintessential English lifestyle brand," said bounce CEO Carlos Jimenez. "Our charge is to maintain a pedestal position for the Laura Ashley brand name in the U.S."

For corporate information, visit Laura Ashley at www.lauraashley-usa.com; and the bounce agency at www.thebounceagency.com.